Focus On The Audience

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The biggest mistake we can make as online business owners is to be so focused on what we’re doing that we forget about our audience. And just to narrow it down further, we forget the one person in our audience.

It can be daunting to focus on this major audience. I mean even if you have, 250 people following you on Twitter and 500 on Facebook, if you imagined them all sitting in the room now the pressure is on.

“Whoever can be trusted with very little can also be trusted with much, and whoever is dishonest with very little will also be dishonest with much.” Luke 16:10 (NIV)

Let’s put this in perspective of social media, better yet digital marketing, including: social media, your blog, ebooks, audios, videos, pdfs

When’s the last time you looked at your numbers. If you’re comparing yourself to the ‘big boys and girls’ these numbers may look small. When people refer to having a small email list and they use a number in the thousands, when you’ve got a list that’s still in the hundreds, you think small? I’d love to have that many.

Well, let’s imagine everyone on your email list, social media, and anywhere else where you can quantify who’s there, is in one large banquet room at a local hotel.

First, go to and look at how many people visited your website yesterday. Write that number down.

Head to your Twitter account. Write down how many times you were mentioned in the last week. If you’re using Hootsuite or SproutSocial, take a look at the analytics or just go to your notifications and manually count them. 

Now, go to Facebook. Your Facebook business page. Head to your insights and write down how many people engaged with you in the last week. Engagments include- likes, clicks, shares, and comments.

If you’re currently collecting names and email addresses on your website and also sending out newsletters, go to AWeber, MailChimp, iContact, whichever system you’re currently using for email marketing. Write down either how many people opened your last three email newsletters OR how many people are currently subscribed to your list, if you haven’t sent an email out in the last few weeks.

Total all of your numbers________

Going back to the initial thought, imagine every single one of them in a large banquet hall ready and waiting to hear from you.

Does this make you see the realness of each person behind the number? It should make you realize whether you’re working with smaller numbers or not, you have an audience that’s waiting to hear from you.

When you honor them by providing useful information, tips, or entertainment, whatever they’re coming to you for, then you are serving your audience. Each time you post on social media, send out an email, or create an online event, think of them. Ask yourself: Is this something that’s helpful for them or a feel good moment for you?

I’m sure I don’t have to tell you which is best, however the former is better than the latter. Your feel good moment comes in the giving. 


Tiffany Johnson - Virtual Hired Hand

Add tons of value.

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Add tons of value.

How many times have you seen this, read it or said it? Yet how many times have you sat down and mapped out what adding tons of value means for you and what you provide?

For me, it’s tough because as a service provider I think much of my value is tied to what I do for paying clients.

There’s a fine line between my value and giving something away for free that existing clients are paying for.

Right when I think I’ve figured it out, something comes up that causes me to think I don’t have it. So I sit paralyzed, biting my nails, wondering what the heck do I have to offer you that is of value that’s not going to waste your time because you have an online business, job, family, life, and more.

Do you have this same issue when it comes to adding value to your own blog or email list?

Are we playing it too safe by not sticking our necks out far enough to see what's valuable and what’s not. A- play-it-safe kind of blog sucks and I don’t even like those myself.

It seems the posts that get the most attention are the ones like this where I get pissed. And then promise to do better. A better business, a better blogging year. I don’t know. I’m fed up with the better. It’s time to just shut up and do.

So here goes:

Yes, this is the part where I add value. If you’ve gotten this far then you’re letting me know that I’m not alone. That adding value is important to you just as much as it is to me.

You’re letting me know that this area is of interest and you are going to stick your neck out as well.

A ship in a harbor is safe, but that’s not what a ship is built for. ~Unknown

Is this valuable?

Your valuable asset is the information that you keep in your head. The stuff you toy around with and then say nah, that’s too much.

  • The too much is what your community is waiting for.

  • The too much is the meaty parts that everyone is leaned forward in their seats dying for you to share.

  • The too much is the limb, the chance we take, the risk we agreed to when we agreed to step forward and declare our stake in the market place.

  • The too much is right outside our comfort zone and that’s exactly where we should be.

Start with your writing,Start with your speakingStart with your recorded videos

It doesn’t matter, just get started. You have too much to offer to let your too much get in the way of the value you have to give.

You’ve got to go out on a limb sometimes because that’s where the fruit is. – Will Rogers

What is valuable?

Start answering some questions. You’ve been around long enough to know the most common questions people ask you when they first come to you.

You probably have another list of questions they ask once they’ve been around for a while. And it goes on. Each level has a different set of questions.

Start now preparing your arsenal of information. It’s like creating your own knowledge base. You probably could create a years worth in a weekend.

A found this podcast episode to be really helpful in giving real world examples on adding value.

The content we provide whether written, verbalized or in video, gives people a peak into who we are. It’s a way for them to see behind the computer. And we should no longer be afraid or concerned about what we look like or sound like.

It’s all about building relationships and giving ourselves away adding, dare I say value…

When you know what to give you make life easier for yourself, your audience, and your virtual team.

This week, what can you give your community that you’ve held back from? What would make a difference to them this year so that next year can be AMAZING?

Get started now, it’s never as hard as we think.

Make it a FABULOUS one!

The Beginning Of A Super Blogging New Year!

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The Beginning of a Super Blogging New Year! What I was experiencing outside influences affecting my creative mojo. This is a big reason not to depend on it. When things must be done, they should be finished then and there and not when you feel like it. A big lesson for the first month of the new year!  I read a good eBook this week that is completely changing my blogging strategy.

When 2014 came in, I still hadn’t come up with a proper blogging approach and it was weighing on me heavily. I enjoy writing and being able to share information with you, the fact that my mind had drawn a complete blank really bothered me. Up until this point, the only strategy I had was the weekly social media updates and there were many weeks where there was no updates at all.

What I was experiencing outside influences affecting my creative mojo. This is a big reason not to depend on it. When things must be done, they should be finished then and there and not when you feel like it. A big lesson for the first month of the new year!

I read a good eBook this week that is completely changing my blogging strategy.

How to Blog for Profit Without Selling Your Soul. After reading this ebook by Ruth Soukup, I’m forever changed.

View from my Kindle App

How to Blog for Profit Without Selling Your Soul not an affiliate link 😉

I’ve been in search for inspiration and help to really hone in on what to write. It’s one of those things where you know what to write but it’s just stuck (aka good ole‘ writer‘s block!). After reading this ebook by Ruth Soukup, I’m forever changed.

Usually, I’ll get the sample of the book and check it out first, but this one, I decided to check out the reviews. There were a lot of rave reviews about the book and one that really stood out stated it was a great book even for those who’ve been blogging for awhile. Even though I’ve been on my website blogging since 2010, I don’t really consider myself a blogger. I’m a technical virtual assistant/web designer, who uses a blog to let people know about what I do.

This book helped me to put things into perspective and better organize my ideas, thoughts, and approach to blogging. If you’ve been stuck lately or just getting started, I highly recommend it.

In addition to this book, I also was inspired by an article over on This gives lots of ideas on how to come up with topics for your blog. Bringing all of this information together caused a major ah-ha moment on a snowy Tuesday afternoon. You’ll start seeing things change around here in regards to the frequency of post, quality of content, and fun.

It’s my pleasure to serve you each and every day in my virtual office. Whether we’ve worked on an actual project, chatted over on my Facebook page, Twitter, or Instagram, you’re a big part of why giving up is not an option. Why I seek new and better ways of doing things.

Cheers to a successful blogging year!

And if you’ve been on the fence about getting your Word Press website started, let’s talk

Readers Are Leaders And Writers Too, The One Article I Read That Might Change EVERYTHING!

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I recently read an article giving tips on how to be a better writer. It was advised to read lots of children’s books. funny thing I had just gotten The Dot by Peter H. Reynolds in the mail not too long before I had read that article.


I ordered this book in my search to be more creative or better yet not question it. This book is REALLY good! It makes you think and takes you back to a really really simple concept. Our creativity is in the one who holds the pen and makes it move.


(NOTE: I’m not an Amazon Affiliate. I live in North Carolina, otherwise I would be. My state and Amazon don’t get along, something with the sales tax issue.)

This is the article that inspired me to check out the children’s books last weekend when my husband and I were celebrating our first anniversary. I looked at a lot of covers trying to decide which to pick up. I almost bumped into a few kids in my quest to discover the simplicity and ease of children’s books.

I found this one and it was PERFECT! Exclamation Mark! by Amy Krouse Rosenthal


If you get a chance grab it, read it and read it again. The overall lesson is about being who God made you to be. (That’s my take anyway) It’s a delightful little book, they both are. I was so inspired by them, I had my husband to read them both as well 🙂

We don’t have any children so it’s kind of a guessing game on which books are good. Please share your recommendations. Let me know in the comments or over on Facebook where I’m at every single day.

Keep reading, keep writing, do your thing, 2014 is coming, the time is NOW~

This post has absolutely nothing to do with WordPress, Webinars, and Social Media however if we can’t be ourselves we’ll be unmotivated to show up on our blog each week, won’t feel energized to share our knowledge on Webinars, and social media will lack relevance and relationships. See the fun in what you do and inspire others to do the same!

Much love,