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Web Tools

You’re Being Charged For Your Unsubscribes On AWeber

By | AWeber, Web Tools | 3 Comments

You’re Being Charged For Your Unsubscribes On AWeber
by Tiffany Johnson

A while back I wrote an article with some surprising information about MailChimp. Just this week I learned something about AWeber. You may or may not already be aware of it, however I thought it was important enough to share.

The pricing structure at Aweber is based on the number of contacts in your account. Up until this point I had interpreted that to mean subscribers. However contacts doesn’t mean subscribers it means contacts which includes those who have unsubscribed as well.

Our list is growing which is great and prior to this I had no idea, in fact knowing wouldn’t have made a significant difference. When I got the notice that we had been bumped to the next level on AWeber I was excited. I have no problems paying additional this means our list is growing. YAY!

Of course I had to go immediately to my AWeber account just to see with my own eyes and be happy because of our progress. I’m looking at our numbers and something is not adding up. Then I realized what was happening. We were being charged for everyone who has ever been added to our list.

I quickly got AWeber on live chat because it was just too early to speak with anyone on the phone and they explained the situation. Okay no problem, however I wanted to know how to delete the unsubscribes in my contact lists.

After the person on the other end explained they also advised that I hold on to the unsubscribes because I may want to do some analysis to determine why they become unsubscribes in the first place. Think about this, do you want to know what happened with the unsubscribes on your list? Is it important to know why they unsubscribed?

I can easily see how this would be important if all of sudden a large percentage made a mass exodus from your list. However, we have been collecting names and emails since early 2010. There wasn’t any significant reason to go combing through why someone unsubscribed back in 2010. I already know the answer to that and it had to do with the free offer. A 7 week eCourse just wasn’t immediate enough for who we were looking to attract. We’ve learned so much since then.

All in all, I’m still a big fan of AWeber and the unsubscribes have all been removed from our precious contacts lists so everything is all good.

If you’re not sure about AWeber, this is a great starting point Why AWeber and 3 Not So Obvious, But Very Important Things About MailChimp. And if you’re curious how to remove the unsubscribes on your list here’s how:

Step 1: Select Your Current List. In the Navigation Menu select Subscribers > Search

Step 2: Select ‘Unsubscribe’ from the dropdown and then hit ‘Search’

Step 3: Click ‘Erase’ which is the last column. This will check the box for all of the contacts listed. Then click ‘Save’

Your unsubscribes are now removed from your list!

Please note it may take a while to update on your home tab. Also note, once the unsubscribes are gone they’re gone.

You're Being Charged For Your Unsubscribes On AWeber

What Do 1ShoppingCart and Home Depot Have In Common? PayPal

By | PayPal | 4 Comments

What Do 1ShoppingCart and Home Depot Have In Common? PayPal

by Tiffany Johnson

I’ve been using PayPal for years now. In working with different clients I’ve seen some who are super eager to use it and others who are hesitant or just don’t want to deal with it at all.

In the last few months there have been a couple changes with PayPal that may change your tune if you’re not so keen on PayPal.

Ever been to a store called Home Depot?

The other day I had to run a quick errand for our dance ministry at church. We needed some tee caps to hold banners for our ministry presentation. I have the pleasure of being the runner and raced to Home Depot to get the caps. I cannot tell you the last time I was in Home Depot. It’s one of those stores I go in and take a deep breath, look up as high as the ceiling, and pray a salesperson with a servant’s heart is available to assist me. I need a response that’s more than “It’s on aisle 6″, I need to be walked right up to the thing-a-mu-jig I’m looking for on aisle 6.

Thankfully, a saleslady was available who did just that. Success!

When I got to checkout I noticed after I’d given the cashier my money that right before my eyes on the swipe machine screen was a button that said “Purchase With PayPal.” I was completely shocked so I asked the cashier “You can pay with PayPal?” She said yes and immediately the wheels in my head started turning.

How cool is that to be able to walk into your local Home Depot and use your PayPal account to make a purchase? It makes you wonder how many other stores will test out PayPal for purchases. I’d love to be able to go into Ann Taylor Loft or Staples and punch in my cell phone number and PayPal pin to make a purchase.

Here’s how it works:

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A while back I wrote a post Too Good To Be True: 1Shopping Cart and PayPal Collide. At that time we learned that recurring payments using PayPal as a merchant and 1ShoppingCart as the shopping cart system did not get along. 1ShoppingCart heard the shouts of the people because they have since updated and now you can setup products with recurring payments using PayPal as your merchant with 1ShoppingCart.

Woohoo! This is great news especially if you’re just getting started. Previously, if PayPal was your only merchant you had to apply for something like Authorize.net or use another shopping cart system for memberships like AMember.

This also meant that purchasers could only purchase using one method to cut down any confusion if you had a continuity or membership program.

Thank goodness those days are over and now you can use PayPal only or give your customers a choice of going through PayPal or a credit card only merchant.

How To Understand What’s Going On With Your Website Using Google Analytics

By | Tutorials, Web Tips, Web Tools | 2 Comments

How To Understand What’s Going On With Your Website Using Google Analytics

by Tiffany Johnson

The following are two important plugins to track your web traffic. If you are not currently tracking your website traffic, it’s time to start tracking it.

Google Analytics for WordPress
Google Analytics Dashboard

The most important of the two plugins is the first one, Google Analytics for WordPress

Google Analytics is a free and very powerful program that allows you to analyze various aspects of your website traffic.

The plugin inserts a special code into your website in order for your traffic to start tracking.

If you are using the second plugin, Google Analytics Dashboard, you can view your stats update on a daily basis from within your WordPress Dashboard.

For a more detailed and specific date ranges you’ll want to head to the Google Analytics website and login to your account.

In fact, go ahead and open another tab in your web browser and let’s step through the Google Analytics dashboard together.

Click here to enlarge.

Notice I’m using the beta version of Google Analytics for the purpose of this post. I also think this update gives the information a cleaner look and that could be because I’m getting used to the updates in Gmail and Google+. Everything is streamlined.

Click here to enlarge.

I’m sharing my exact data with you for two reasons:

1. So you an see real results from a blog site that has recently discovered it’s identity.

2. For selfish reasons – because 6 months from now I’ll have a snapshot of what my traffic used to look like. I’m expecting much higher numbers in the future. This is kind of like revealing my monthly income only it’s the vitals of my website. Also, makes me feel kind of vulnerable. It’s good to step outside of your comfort zone, so here we go!

Do you have your second tab open in your browser and are you logged in to your Google Analytics account?

Excellent!

This tutorial will cover the Daily Visits area listed on the dashboard because this is where it can get confusing with the terms.

First set the date range you’d like to review.

Click the dropdown by the date and select your range from there.

Understanding the Daily Visits Overview

Click in the top right corner to get the Standard Reporting for your daily visits.

This EKG looking chart shows the overview based on your date range of the number of unique visitors that have come to your website.

Very much like an EKG chart, you want it to go up and down, not up, up, up or completely flat-lined. If you were having test done at the doctor’s office and it showed a straight line across, what would that mean? Exactly no pulse, you’re gone, translation –> no traffic to your website.

If it were up, up, up, there’s a major problem health wise, translation –> it’s completely unrealistic for visitors to continuing increasing without a tiny dip. This chart is nice and healthy when it’s going up and down. There will be days where you have spikes like when you post your blog, run a promotion, or send out an email blast. and there will be dips, maybe during the holidays for some or on the weekends for others. The dips will vary based on the nature of your website niche.

Click here to enlarge.

Let’s define some of the terminology in the image above:

Visits: The number of times a visitor has been to your site in a 30 minute period (called a “session”). If a user is inactive for 30 minutes or more, if they have more activity later, it will be counted as a new session. If a visitor leaves your site and comes back within 30 minutes, it is counted as the same session.

Unique Visitors: The number of first time visitors to your website over the course of a specified time period.

Pageviews: The number of pages that has been viewed on your site.

Pages/Visit: The number of pages viewed, on average, per visit.

Avg. Time on Site: This is the average time a visitor spends on your site. It is shown in hours:minutes:seconds.

Bounce Rate: The percentage of visits that viewed only a single page on your site. A “bounce” is a visitor who comes to your page and then leaves without viewing any other pages.

% of New Visits: This is the percentage of all visitors in the report period that visited your site for the first time.

If you click on the chart to the left of the term the overview chart will be specific to that term. For example, if you click on the chart beside ‘Pageviews’ it will provide a chart so you can see the number of pages view based on the date range you selected.

Looking at the data for our website, we’ve got a high bounce rate (below 50% is ideal and below 40% is even better), however the average time someone spends on the site is 4 mins and 13 secs. Not bad considering the blog is the homepage. This means people are actual reading the information and not going to the site for a quick minute and then leaving.

Now that you’ve looked at your own results, what will be your next steps to improve your stats? It may be consistency, content change on your blog, or keep doing what you’re doing. Please share below.

Too Good To Be True: 1Shopping Cart and PayPal Collide

By | 1ShoppingCart, PayPal, Web Tips | 5 Comments

Too Good To Be True: 1Shopping Cart and PayPal Collide

by Tiffany Johnson

This is one of those post where I’m going to put my techie hat on and translate my findings. I’m the first to admit there’s no way you can know everything until it’s time to know it.

Well today’s the day we find out why the heck members aren’t being invoice on a recurring basis.

We’ve got 1ShoppingCart setup, PayPal is in motion, and our recurring product for membership is ready to go. The members are showing up in the recurring list and we can see the dates they’ll be notified of an automatic payment.

So why isn’t it working?

This issue came up last week with a client. After checking the entire setup and verifying all of the pieces were in place, there was no obvious reason for it not to work. And many tests had been done on the client’s side and ours.

Argh!

It was time to pick up the phone and speak to 1ShoppingCart. They charged us $10 for the call so I was going to make the most of it.

Turns out 1ShoppingCart and PayPal play really nice when a product is purchased one time. However a membership requires ongoing payments.

That’s where the disconnect occurs. Imagine 1ShoppingCart with its back turned and PayPal with its back turned, neither communicating at the 30 day mark.

1ShoppingCart says “we did our part. Our system is updated with the information”. PayPal says “I don’t know what your talking about. No one told me.”

And here we sit in the middle completely oblivious until at the 30 day mark nothing is processed.

Here’s what happens:

When your customer purchases from your website they are taken to the 1ShoppingCart page you’ve customized to checkout. If you take PayPal only payments, which is very convenient for most customers by the way, they’ll immediately receive an email from 1ShoppingCart with a link to download their purchase if it was something digital like an EBook or MP3.

However if you have a membership program the first payment is received, but any recurring payments will not be initiated.

Why is that? Because for some strange reason PayPal and 1ShoppingCart are not playing nice.

You can setup products with recurring charges in 1ShoppingCart. However if your merchant is PayPal it will not process after the initial payment. In fact, 1ShoppingCart will not even given you a warning to let you know once you’ve created a recurring product. Instead your recurring members will show on a list with the next payment due date, but nothing triggering the payment.

It’s important to note: you can setup recurring payments for your products in PayPal by creating a button. However, you’ll want to think about how you’ll handle the delivery of the digital products as well as any other communication following purchase. Hence the need for a shopping cart or email marketing system like AWeber.

After researching online about this issue it appears the only solution, if you’re going to stick with 1ShoppingCart, is to have a merchant account outside of PayPal. Many clients use Authorize.net and I used it for a minute and then went back to PayPal. I don’t have a recommendation when it comes to merchant accounts except do your research, understand the fee structure, and go from there.

The other option is to find a shopping cart system that will process recurring payments with PayPal. Have this question answered first if you plan to have a membership type program and use PayPal as your merchant. We’re currently testing AMember. I’ll keep you posted on our results.

The big takeaway here, forget using PayPal with 1ShoppingCart if you plan to use it with a membership program. And there isn’t a way to select PayPal for one type of product and another merchant for a membership type product.

It’s a big disappointment, however we’re testing another software system to see if it works. I’ll keep you posted as we learn all of the ends and outs.

I’m still all for PayPal. It makes it very easy for purchases to take place. You can read more on that by clicking here. And 1ShoppingCart is still a system I highly recommend especially if you’re looking to have an affiliate program at some point, have need to send autoresponder messages following purchase, do direct shipping, and plan to sell digital products.

Now it’s your turn. Please share if you use PayPal as your merchant account or something else.