6 Ways To Use Social Media For Webinars

By | Planning Webinars | No Comments

More than likely you already know what you want to share on a webinar or have several somethings you’d like to share with your audience during a virtual event. I’m taking this wild guess because you found the topic of this article of interest.

Do you know what your audience has to say in regards to your topic?

Listed below are six ways to use social media for webinars starting with learning what your audience is saying about your topic.

6 Ways To Use Social Media For Webinars

#1 – Use Groups and Communities to find out what your audience is say in regards to your topic. For example, I’ve started a new service called ThePodcastVA.

We service podcasters and I’ve joined several groups specific for podcasters. By being in the midst of the audience I serve, I get to be one of them and hear what they are saying as it relates to their podcast.

Once you know who your audience is, you can search on Facebook, LinkedIn, and Google+ to locate
groups and communities that serve your audience.

Read their comments and complaints to find out how you can serve them as a result. Learn what they are looking for, don’t understand, or need assistance implementing and make the answers to those comments or complaints a part of your webinar session.

Also, use private membership groups to do this as well if you’re participating in paid training or any other type private forum where your audience gathers.

#2 – Use Twitter Search to look for existing hashtag names for your event. Use this hashtag in all of your promotions and social media post. Make it as much a part of your event as the content itself.

Encourage those participating in your online event to use the hashtag before/during/after your webinar.

#3 – Create a Facebook Cover Photo specifically for your event.

Not only utilize the image to promote your webinar, but also add a description for the image.

When someone clicks on the cover graphic, not only will they see the image, they’ll also see more details and a link that takes them to your promotion landing page for your webinar where they can get signed up or registered.

#4 – Add a Facebook App or use the new Facebook Call To Action button to promote your event.

Take advantage of the online space you have on your Facebook page to promote your event.

If using a Facebook app, you can have them sign-up directly from Facebook or include a link for more information that takes them to your landing page containing more details.

If you use the Call To Action button, once they click on it, you’re taking them directly to your event landing page.

(Watch below if you’re not sure how to add the call to action button to your Facebook page)

#5 – Use Google+ Circles to communicate with any special guest speakers that will be participating in your event. Include your virtual team in the circle as well so they are in the loop with everything that’s going on. Make Google+ Circles your private area for communication with your team and speakers is much easier than emailing back and forth.

#6 – Use Google Hangout when you want to see faces of your special guest and team members.

If you’re one to like face-to-face interaction, why not use Google Hangouts for special planning meetings for your webinar. It will also give you an opportunity to get comfortable in front of the camera, although more than likely you’ll be a lot more relaxed with your team and special guests compared to the live webinar. It’s a start though, to get you comfortable.

Take advantage of the information that sits right at your fingertips and utilize free tools that we all use each and everyday. You may be using these tools for your webinar, however they’re going to help you get even more social with your online media promotions.

How Secure Is Your Facebook?

By | Social Media Tips | No Comments

How many people have tried to logon to your Facebook account?

One of my FB friends posted there were 6 attempts on her account. She asked a few others and they too had people who had tried to login to their account.

So how do you know if someone’s been trying to access your Facebook?

From your personal profile, click on the downward arrow in the corner.

Then, click on the last option, Where You’re Logged In,

You’ll then be able to see all of the browsers where your login information was used to logon to Facebook.

If you see any that aren’t from your location, then someone else may have accessed your account.

Because I access client accounts on Facebook, it’s really important that my personal profile is highly secured. If someone accesses my account, then they could also access client pages as well.

To secure your account,

Modify the settings for,

#1 Login Notifications: This means you’ll be sent an email each time someone tries to access your account. It will go to the email address you use on Facebook.

#2 Login Approvals: You’ll receive a special code from Facebook each time you or someone else logs into your Facebook account. You’ll receive the code via text message. It’s a pain, however nothing as painful as if someone you didn’t know were to access your account.

#3 Code Generator: You have to be logged into Facebook either on your phone or computer to access the Code Generator. I used to use this, however I prefer just getting the text message. There were times when I was not at my computer and using my cell phone. Nothing like trying to get on Facebook to access the Code Generator so you can get on Facebook. Yeah, you don’t get on, so this option for me, defeated the purpose.

Be sure to select at least two of the security options referenced above.

If you’re using a social media virtual assistant who accesses your Facebook account, make sure she has the same thing setup on her account as well.

Now that your Facebook account is safer,

Make it a FABULOUS day ūüėČ
Tiffany

What To Say When You’re Looking For A Virtual Assistant

By | Hiring A Virtual Assistant | No Comments

What To Say When You're Looking For A Virtual Assistant

If you were working with a real estate agent to find your dream home, I’m sure you’d have a list of things you’d want in your new home.

Large kitchen big enough for a family of five. Large master suite with a balcony, his and hers walk-in closets and a large bathroom with a garden tub and separate toilet area. A finished basement. Three car garage. Quiet neighborhood. Near good schools. I could go on. This is just the start of a dream home wishlist.

Of course it doesn’t mean you’ll find a home that has exactly EVERYTHING listed, however your agent would have a pretty good idea of what you’re looking for.¬†Otherwise, you could spend a lot of¬†wasted time and energy looking at homes that do not meet your expectation.

When it comes to searching for a virtual assistant, you want to create the same type wishlist. What do you want them to do and in detail.

If you want help with your website, be specific. What does that look like?

Is that posting your blog posts, making changes to your pages, adding new pages such as new products? Is that setting up an opt-in page, updating plugins and updating WordPress?

Want help with your social media? Is that scheduling our post, creating images for social media, answering questions on social media, building likes and followers? Which platforms does that include Facebook, Instagram, Twitter, what?

Want help with your webinar, does that mean you want the VA to attend the actual event? Offer client and technical support during the event? Setup the event? Setup email promotions and social media for the event?

The details are SUPER important.

Paint a picture so the person on the other end of your information has a clear picture of what you want just like you would for your real estate agent. If you’re a coach, here’s a blog post I wrote to help you in finding the right virtual assistant.

You’ll see better results in your search when you provide details about what you want your virtual assistant to do.

WHAT, not HOW.

The right virtual assistant will know how. However, she won’t know she’s the right one if you don’t offer details.

If you need assistance writing out job descriptions for job boards, social media posts, or email, I’d love to help. Let’s talk! Click Here to schedule your appointment today. Note, I’m asking what you want your virtual assistant to do. By the time we’re done, you’ll have a nice wishlist.

Make it a FABULOUS day!
Tiffany

Image courtesy of AWeber, customized by moi!

How To Find The Right Virtual Assistant For Your Coaching Business

By | Hiring A Virtual Assistant | No Comments

How To Find The Right Virtual Assistant For Your Coaching Business

How to know if a virtual assistant is right for your coaching business? What are you looking for?

It really depends on you, your business and what you’re looking for. In the interview process listen clearly to what’s being said and what’s not said or written depending on how you’re doing your interviews.

If you’re looking for a virtual assistant who is a thinker, who will take a chance and offer suggestions, I recommend you hire someone who understands your business and your culture. One who has a similar communication style and one where there are no language barriers. It will make communication a lot easier especially on tasks that you aren’t 100% clear on yourself and need someone to help you flesh it out.

Before you head out on your quest to search for a virtual assistant, it’s important to know what you want your virtual assistant to do and how you want her to help you in your business.

On the forefront, the two seem as though they are the same however it’s a bit different.

When considering what you want your virtual assistant to do, this is in regards to the specific task. If you’re a business coach you may need a virtual assistant to assist you with the following-

  • Email Support
  • Social Media scheduling
  • Setting up and scheduling your newsletters
  • Formatting and scheduling your blog posts
  • Moderating your webinars
  • Setting up your product launch system
  • Updating your website
  • Performing maintenance on your WordPress website
  • Creating images for social media
  • Transcribing your webinars
  • Managing your coaching calendar
  • Posting content into your coaching groups
  • Supporting you during your coaching events

There may be additional task you’d like your virtual assistant to handle. It’s important to know what those items are prior to your search. Of course, you don’t have to know the specifics on how it’s to get done. An experienced virtual assistant will know the best way to handle the tasks you give her.

During the interview process, you want to see if the way she would handle it is suitable for your business.

There’s a great article on what questions to ask a virtual assistant, written by Melissa Ingold. In addition to this article, you’ll also want to know her experience specific to your industry.

Find out whether or not she has supported clients this way in the best.

If you are interested in a virtual assistant to go beyond the tasks and make recommendations to you, start at the interview point. Get a feel for whether or not she is comfortable making suggestions.

Find out what programs and services she has found to be most helpful when working with clients in your industry.

For example, if you are looking for a virtual assistant to provide email support for your business. Ask what tools she’s used in the past outside of a regular email account to answer emails. This is useful if you plan to use a system like ZenDesk or HelpScout either now or in the near future.

If she has experience using these tools, she’ll have an opinion about them, which she finds easier to use, and what makes the most since for your business.

Let’s say you want technical support during your Webinars, ask what systems she is comfortable using and has supported clients with in the past. What are her thoughts on GoToWebinar, WebEx, Fuse, or AnyMeeting?

If she can answer your questions in relation to recommendations, then you know not only is she experienced, she’s also knowledgeable and brings value to your business beyond offering additional hands to complete tasks.

By having an open conversation during the interview process, you get a better feel of who your virtual assistant is as a business owner.

Ask the questions you want the answers to.
Be direct. No beating around the bush. If you’re not comfortable asking your questions during the interview process, that’s a strong indication that the partnership will not work between you and the virtual assistant.

In order to get clear answers, you’ll need to ask clear questions.
And if you aren’t sure how to be clear, the right virtual assistant will ask you questions until they are clear on what your’e looking for and can help you from there. When this happens, you’ll know you’ve found the right virtual assistant for you and your business if this is one of the areas you struggle with.

Make sure your expectations are realistic.
I’ve seen situations where business coaches wanted a virtual assistant to build their business for them and that’s just not what a virtual assistant does.

If you are looking for someone to help you in your marketing efforts, that’s one thing. However if you are expecting your virtual assistant to take you from 0 to 6-figures that’s an absurd request. It’s your business, not the virtual assistant’s business.

A virtual assistant business owner is looking to assist you in building your business.

Some virtual assistants are only used to being doers, so when you ask for recommendations it will be uncomfortable for her. She may focus more on the specific tools that you are using or just ask out right what you are using and go with that. There’s nothing wrong with this type of virtual assistant, unless you are interested in having someone who is more of a partner with you in the sense they can advise and recommend systems and tools that you may not be familiar or experienced with.

Once you know what tasks you need help with AND what type of virtual assistant you want, it’s time to venture out and start looking for them one that suits your business coaching business best.