In all the excitement of getting your website up and ready, there were probably 3 pages that could use a little more attention. You put a lot into your header design, blog posts, about us page, services page, but what about the contact us, 404 error, and thank you pages. These are 3 pages that often get overlooked.
Contact Us Page
If you’re like me, it’s been a while since you’ve updated your Contact Us page. I mean, the information is current, but the look may need some freshening up.
Provide images in addition to text in regards to how you can be reached, including your social media links.
We used to have our phone number and address, however that’s not our preferred means of initial communication. Spotlight the methods of communication that are preferred.
404 Error Page
How about your 404 Error page? Are you using the standard one provided by WordPress or have you gotten your web person to customize it specific to the personality of your website?
If you’re like most, including myself, the 404 page is pretty blah. It shows absolutely no personality. It’s time to add some spice to it and make it fun. I know it may seem like a complete waste of time. The idea is that no one ever sees that page. After this week I can see how someone could easily get to this page.
This week we ran a 24-Hour free promotion. At 6pm Eastern the page was taken down. What if someone still has the link and clicks on it? They’re going to get our 404 Error page. This is a perfect example of when someone might see a 404 error page and not because something is wrong on your website.
Thank You Page
When was the last time you took a look at the Thank You page for your free offer?
What happens when someone confirms their subscription to receive it?
Do they get an email or are they immediately directed to the free item? It’s good practice to do both because someone may not have time right away to download it. They can easily go back and download it at their convenience from the email.
But what if you’re only sending them an email, and there’s nothing wrong with that. What type of thank you are they getting? Is it warm and fuzzy like you or cold and standard?
Create a thank you page on your website and let that be the page they immediately go back to. You can put not only a thank you, but include anything else you’d like them to see on your website. Of course, you don’t want to overload, but you could easily remind them of where they can find you online.
These are just a few suggestions to help you during your website spring cleaning. Please don’t check ours just yet, I’m off to do some cleaning as well.
Now it’s your turn. What other areas on your website could use some Spring cleaning?