July 5th Weekend Roundup: 3 Social Media Links Worth Reading

July 5th Weekend Roundup: 3 Social Media Links Worth Reading

I know you’ve got a lot on your plate and maybe the thought of doing research about social media and the latest updates plus keeping up with what’s going on in your own industry is way too much.

We want to be your resource and help you filter through all of that information. Each article selected has been handpicked with you in mind. It will feature the good stuff, the important stuff. The stuff that will make you want to do something, get a result as opposed to reading for information sake.

• The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather

• Google+ announces “Events” feature that is active before, during and after your party

• Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets

If you want even more than the 3 good articles worth reading follow @tiffanydparson on Twitter.

1. The Secret To Marketing Success On Facebook? Advertise Like Your Grandfather

If you’ve read the book, “The Thank You Economy” by Gary Vaynerchuk, then you are familiar with this new thought. The new way is the old way. It’s about connecting with your audience. Speaking directly to their needs and in a short bite giving them what they want. This article breaks it down beautifully what works and what doesn’t work for your Facebook ads. Hear directly from Sean Burich, head of measurement at Facebook.

2. Google+ announces “Events” feature that is active before, during and after your party

This is pretty exciting for both on and off line events. It’s a way of including all participants of your event in the collection of photos, information, and more. I’ve been a part of events where we were put into a Facebook group beforehand so we could get to know each other, however Google+ Events takes it to a completely different level.

3. Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets

You may wonder why your tweets are no longer being posted on LinkedIn from Hootsuite or any other third party system for Twitter. This is why. LinkedIn and Twitter have disconnected the plug that allowed Twitter to directly communicate with LinkedIn. Instead you’ll have to actually log into your LinkedIn account to post status updates. You can however still send your status updates from within LinkedIn to Twitter.