1. If you're not active on social media hold-off from putting the links on your site. Inactivity may turn some would be followers off.

    Some spam Twitter accounts can be easily spotted because of zero followers and zero tweets, yet have high followings in comparison. A real person that's following a few people will start sending tweets here and there. You don't want to get labeled a spammer for low activity.

    The best thing to do before making your social media account known to the masses is to start being active on social media. Start following those you'd like to receive tweets from and start tweeting yourself. Let those who are already familiar with you and what you offer know you've got a new social media account and you'd like them to start following you. Once you're out of the all 0s category then consider adding social media accounts to your website and let the world know.

    Questions to ask yourself:

    1. What do you think when you go to a Twitter page that has zero followers, zero following, and zero tweets?

    2. What do you think when you go to a Facebook page that has few followers?

    3. What comes to mind when someone has not updated their Facebook page status in days/weeks/months?

  2. 'Coming soon' on a web page is not great content.

    Coming soon works great for the movies because there's a preview with the storyline and list leading actors.

    When a new store is coming to a certain location and you're familiar with what the store offers you can easily get excited about it's soon arrival.

    Earth Fair is being built not too far from my house. Just seeing the cleared land and coming soon sign got me excited. If you're wondering what the heck is an Earth Fair, that may be how your visitors will feel when they see 'coming soon' as content.

    Websites with coming soon usually do not offer an opt-in to remind visitors to return. How will visitors know when to return?

    If you're stuck on having coming soon or something similar provide an option so visitors can sign up for early notification regarding when the information will be ready. Make sure when it's ready, it's valuable content, worthy of the wait.

    Questions to ask yourself:

    1. Do you return to websites that say coming soon?

    2. What will make your visitors return?

    3. How long is coming soon exactly?

  3. Your website should be more than a brochure.

    Visitors are coming to your site to:

    • See something new since their last visit.

    • Get to know you as a person.

    • Seek information regarding your message, your service, or your product.

    Having a blog provides the perfect solution. It gives you an opportunity to speak directly to your audience giving them what they're looking for and also feeding Google so it knows you've got ongoing updates to your site.

    If you haven't started a blog on your website consider it this year. Notice how many sites you visit that have blogs.

    Also notice the sites that have their blogs front and center as the homepage. If your blog is not on the homepage you cannot depend on visitors to go to the link to see if its been updated.

    Should they?

    Think of your website as your home. If I rang your doorbell and you hollered come on in. I'm going to come inside and stand in the foyer until you tell me what to do next.

    The same applies to your website, except you cannot yell from down the hall for me to come on in. Your blog post should do that for you.

    Make it easy for your visitors. Meet them at the front door of your site with your blog post.

    Questions to ask yourself:

    1. How many sites do you visit frequently?

    2. What keeps you coming back to those websites?

    3. What is the purpose of your website?