Facebook Sponsored Ads, Display Ads, or Both?
5 Articles To Improve Your Results On Social Media
In This Week’s Weekend Roundup

We know you’ve got a lot on your plate and maybe the thought of doing research about social media and the latest updates plus keeping up with what’s going on in your own industry is way too much.

We are your resource that helps you filter through all of that information. Each article selected has been handpicked with you in mind. It will feature the good stuff, the important stuff. The stuff that will make you want to do something, get a result as opposed to reading for information sake.

• Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn

• Facebook’s Sponsored Stories Are Way More Effective Than Display Ads

• 4 Reasons to Be More Visual

• 7 Ways LinkedIn Can Drive More Traffic to Your Website

• Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps

If you want even more than the 5 articles worth reading follow @tiffanydparson on Twitter and the Social Media Tools & Tutorials board on Pinteret.

Data & Results

1. Referrals to Facebook Spike 1000% After Twitter Cuts Off LinkedIn

As of last June, Twitter is no longer syncing updates with LinkedIn and this has been good news for Facebook. Now that there is less competition, more people on LinkedIn are clicking on links to pages on Facebook. With this spike, LinkedIn has now surpassed both Google and Bing together as a source of traffic to Facebook.

2. Facebook’s Sponsored Stories Are Way More Effective Than Display Ads

Advertisements appearing in the News Feed for Facebook users have been found to be more effective than Marketplace ads. The chart in this article, from one of the largest ad buyers, shows just how large the gap is. This makes it clear why the biggest advertisers are using Sponsored Stories.

Tips!

3. 4 Reasons to Be More Visual

Information presented visually is processed differently in the brain and appealing images can be more memorable than copy. A visual display of your message can stand out and capture the attention of those who feel they are suffering from information overload. Sometimes a simple message is better. This article explains why visual messages are so powerful, which may encourage you to use them more often.

4. 7 Ways LinkedIn Can Drive More Traffic to Your Website

It is easy to overlook LinkedIn when you think about the sites that can direct more people to your website. However, LinkedIn is full of professionals who might be great clients or have a position where they can make decisions for an organization. If you want to find out how to get these LinkedIn users to visit your site, this article describes 7 different ways to go about it.

Interesting To Know

5. Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps

Facebook data is not only used to show relevant ads to visitors on the social networking site, but now these ads can be shown to users while they visit other sites and apps. Advertisers are able to target anonymous users based on data such as gender, age, location, and Likes. This mobile ad network is still being tested to see how relevant the ads are for people.