Does Your Audience Have A Twin On Facebook?
Important Social Media Updates You Want To Know & Tips You Can’t Be Social Without
In This Week’s Weekend Roundup
Google+ Introduces New Hangouts App Called Capture, To Snap Pics Of Special Moments As They Happen
Facebook Quietly Loosens Restrictions On Cover Images For Pages
6 Facebook Metrics Marketers Should Be Measuring
Should You Outsource Social Media Or Do It Yourself?
Which Site are Experiencing Success on Pinterest and Why
Updates You Want To Know
Hangouts is a popular Google product that allows users to video chat with multiple people. With the new Capture app, users can now snap photos from these videos to save and share certain moments. There is no need to worry about having a surprise picture taken because everyone who joins a Hangout will be notified that the app is in use.
The Pinterest redesign is simpler and cleaner with slightly larger pins. When users look at a specific pin they will be able to see more related content such as other pins from the same website source. Another design change appears at the bottom of the screen and includes a display of other pins from users who pinned the content being viewed.
Lookalike audiences is a new option that will allow advertisers to target people who have characteristics that are similar to their current customers. Ads will then be shown to people with specific interests or demographics. This new feature is available in the power editor and creates an even greater reach than the custom audiences tool released last fall.
When a Facebook post has a lot of comments it can be difficult to follow the conversation and understand what each person is commenting on. Now with the new reply feature that is rolling out, users will be able to reply directly under a specific comment. In addition, comments will be prioritized so the most active ones appear near the top of the post. Right now this feature is available to brand pages and profiles with at least 10,000 followers.
Pages on Facebook will no longer have to follow a list of rules for cover photos. One restriction that remains is that the image may not contain more than 20 percent text. Cover photos may now include contact or sales information and calls to action. This will give brands a greater opportunity to promote their business.
Tips You Don’t Want To Be Social Without
Have you been paying much attention to your Facebook metrics to see how your page is performing? Perhaps you have been avoiding this because you find it overwhelming and too complex. This article makes it easier to understand six metrics that are available and some tools to save you time. Once you become familiar with these it can help you refine your Facebook marketing.
This is a question that many businesses ask and the best answer may be to do some of your own social media management and then outsource the rest. If your business is using multiple social media platforms it can be too time consuming to try to manage this all yourself. Yet it is important to have some involvement so you can stay connected to your audience. These five steps can help guide you to achieve your social media goals.
If you are questioning the value of using social media for your business, this article may address a few of your concerns. Some of the benefits are not always obvious and also don’t come right away. One advantage is the repeat exposure that can increase brand recognition. Continue reading to learn other ways that social media marketing can lead to positive results.
Case Studies
Pinterest is the third largest social media network and many marketers are successfully using the site for business exposure. Engaging on this social network may be particularly beneficial for brands related to the top category of “Food and Drink.” Continue reading to find out what works well for building a presence on the site.
There are certain types of businesses that are fun to follow, but would you ever think about following your plumber, a roofing company, or a cleaning service? Those who provide services such as these may wonder how effective social media could be for their business. This article includes three stories to show what is possible.
Happy Birthday Twitter!
A lot has changed and evolved since Twitter launched seven years ago. If you are a fan of the site you might enjoy this short video, which highlights some of the important moments in the history of this social network. Did you know that there are now over 400 tweets posted every day?
If you want even more than the 11 articles worth reading follow @tiffanydparson on Twitter and the Social Media Tools & Tutorials board on Pinterest.
