Brick and Mortars Can Do Business Online Too, It Starts With Social Media

Brick and Mortars Can Do Business Online Too, It Starts With Social Media
Important Social Media Updates You Want To Know & Tips You Can’t Be Social Without
In This Week’s Weekend Roundup

Updates You Want To Know

1. Twitter, Amex to Collaborate on E-Commerce Sales on Twitter

Twitter has developed a partnership with American Express that will allow users to purchase select products directly from the social media site. This requires the user to link their Amex card number with their Twitter account. The new program is expected to attract merchants who want to see how their ads on Twitter are directly leading to sales.

Case Study

2. How Social Media Put a Tiny Yarn Shop on the Map

It is inspiring to hear how some people are able to turn a hobby into a successful business. This particular story about a small retail store demonstrates how social media can be used to build a brand. By creating an online following, this small business was able to grow and significantly boost their sales. This success came from understanding the importance of building relationships with their customers.

Tips You Don’t Want To Be Social Without

3. 3 Tools to Better Manage Your Social Media Presence

With so many changes happening in the online world, it is important to continually look for ways to be more effective in your social media efforts. Knowing how to focus your efforts will also help you use your time more efficiently. Here are three social media tools that you may want to consider using as part of your strategy.

4. How To Grow Your Business Using Facebook

People have various opinions about the importance of using Facebook for their business. It takes time, effort, and creativity to establish a strong presence on the site and see positive results for your business. This article explains how incorporating apps can be a creative way to further engage your fans.

5. 5 Dead Simple Ways to Track Social Media ROI

Calculating the return on investment for social media can be complicated, but there are some simple methods you can use for tracking ROI. For example, you can create special offers on certain sites so you know where your traffic is coming from. Read on to learn about other measurable activities and tools you can use.

If you want even more than the 5 articles worth reading follow @tiffanydparson on Twitter and the Social Media Tools & Tutorials board on Pinterest.