Wonder Why No One Is Buying Anything? A Letter To Online Business Owners From Your Potential Customer
To all the business owners who sell products online and those who are on the fence teeter tottering on whether to sell or not to sell:
If you want me to buy what you have make it easy for me. Tell me what to buy and I will.
It doesn’t matter whether I can use PayPal or my debit/credit card, I just need clear instructions on what to do.
For those who use PayPal, thanks for the convenience. I’ll never forget my email address for PayPal. And to those of you who require a credit card, thank you for helping me give my decision a second, thought. It’s just too much trouble to grab my purse and get my debit card out. Thank you for protecting me from myself. Your checkout makes it so much easier to wait 24 hours before making a final decision, that’s if I remember your web address.
I really want you to tell me what to buy. Sure I could look through your online catalog, but it’s confusing me and causes me to go wondering somewhere else like Facebook or another website to make a purchase.
Please note this scenario plays out when I’m impulse buying or just cruising the Internet waiting for the right opportunity to BUY NOW!
If you’ve got something I really want, I’ll get my card, if I must. If you’re selling something I could easily say No to, something that is not required for me to have a good quality of life, I highly recommend you use PayPal. Some people think it’s “unprofessional”, however Who’s Defining Professional In Your World?
PayPal can be used by itself or with shopping carts like 1Shopping Cart, e-Junkie, or PayLoadz to name a few. It doesn’t matter to me just make it easy. And if you really want me to BUY NOW and you’ve got several different products or a whole store like Amazon, simplify it.
If there’s something I should order first, tell me, make it clear, use Start Here » or You’ll want this first. Make it clear.
If there’s no clear system in relation to your product, categorize it so I can decide which department to shop from. Think Amazon, department store, grocery store, easy and convenient.
After I’ve bought something, I’ll want you to email me on a regular basis. Let me know in an email message following my purchase that I’ll also receive your weekly newsletter as a free gift for purchasing from you.
Tell me what your newsletter is about. I like good information and learning more about who you are.
Your newsletter can tell me things like:
What’s going on with you
What other products you’ve got
How it’s being used
What other customers are saying
Tips on how to use what you offer
Why do you think millions of people watch reality shows and why reality TV has completely taken over? Even shows we don’t like, (cough, cough) Mob Wives, we watch because it’s unbelievable. People are nosy and want to know what’s going on.
And while you’re providing information, support, whatever it is that you do, we’re also cheering you on. Telling our friends and family all about you. And if you’re really good at what you do, my friends will jump onboard too.
The next thing you know, we’re making sure the other knows the latest news, products, and updates from you even though we both may be on your list.
You’ve now become a household name. It’s one big happy online family because you’re sending me something each week to push me, challenge me, make me buy, make me laugh, and so on.
So what will it be, will you let me buy something already? Or do I have to move on to another website that wants paying customers?
Thanks in advance,
Your Loving Customer Waiting To Buy Something Already
Now it’s your turn. Share what you’d love to tell your favorite website regarding their shopping experience or newsletter.
What a brilliant article! I’m with you on the Pay Pal button. Make it easy, I’ll buy for sure. 🙂
I love your newsletter.
Thanks so, so much Lisa Renee!! Glad you like it:)
Thank you, Tiffany. I enjoyed reading your article. All those things you said are true. As a consumer, if I have to go get my card — probably not going to go get it. Also, loved the tell me what to buy and in what order. Very practical — our clients want things laid out, simplified and quick.
Great article. Thanks again.
It’s About Time Coaching
Thanks so much Nancy:) So glad you were able to walk away with some nuggets. We all are looking for simple and quick for sure.
Tiffany – how funny, I could totally have been writing this letter myself! This is exactly how I am when making a purchase (or NOT making a purchase) too. Especially the paypal thing! I'm so wary to use my credit or debit card online after experiencing a fraudulent charge that I won't buy almost anything online if I can't use Paypal. Good to see I'm not alone! 😉
Oh no:( You’re definitely not alone.
I love this… so honest and to the point. I shared it with my circle of friends…. I am looking forward to seeing what else you have up your sleeve 🙂
Thanks so, so much Jen! Glad you stopped by:) Have a great one!
Great post Tiffany – I like your light and fun approach to things, can’t wait for the next one 😉
If I can’t find the fun in something, I don’t want to do it. Thanks a lot Solvita!
I like the idea of using PayPal. I’m not real crazy about e-mails and newsletters unless they have information which interests me. Great info, Tiffany!
BTW, your Dad was a very handsome man.
I wish retailers would take heed and send information that was of interest and not just what was on sale. Thanks so much Phil:)
Sadie in France here, super topic for your newsletter today, just shared it with my mid morning coffee and croissant;- very apt timing for me too.
I was extremely frustrated yesterday when I managed to get through the check out experience for the company without issue, nice a smooth BUT it was right at the last moment that I found the item was not available!
For me that was a fail … especially for a high end chocolate vendor! It was a crying shame, my lovely friend will receive beautiful flowers instead now!
Wishing you a lovely weekend, Sadie
I cannot believe the product wasn’t marked as unavailable or sold out or backorder or something. My goodness, I know that was frustrating. Have a lovely weekend as well:)