We know you’ve got a lot on your plate and maybe the thought of doing research about social media and the latest updates plus keeping up with what’s going on in your own industry is way too much.

We are your resource that helps you filter through all of that information. Each article selected has been handpicked with you in mind. It will feature the good stuff, the important stuff. The stuff that will make you want to do something, get a result as opposed to reading for information sake.

• Facebook Radically Changes ‘Reach’ Metric: How You Were Affected

• Ask Shama: Help! Our Facebook Page Isn’t Getting Many Likes

• Why You Need a Social Media Will

• Testing the Impact of Your Social Media Posting on Search Engine Results

• Is Pinterest right for your social media campaign?

If you want even more than the 5 articles worth reading follow @tiffanydparson on Twitter.

1. Facebook Radically Changes ‘Reach’ Metric: How You Were Affected

Breaking News, Facebook has made yet another change. Though it’s sometimes hard to keep track of Facebook changes, this one may be good news. Or at least, more accurate news. Learn how far your posts have actually reached with their newly defined stat.

2. Ask Shama: Help! Our Facebook Page Isn’t Getting Many Likes

Now that Facebook stats are more accurate, how can you use what you know to grow your following? In this brief article, Shama helps us understand the audience’s need to “Like” and be liked. With this knowledge, we can make better decisions about advertising and driving traffic to Facebook pages. One small change in your mindset, can make a big difference in your Likeability.

3. Why You Need a Social Media Will

In the event of your unfortunate demise, who will get your money? Your assets? What about…your Facebook account? The U.S. Government has released new suggestions on appointing an executor of your online estate. When you review the privacy policies and regulations of the sites you frequent, you’ll understand the need to make this process easier for whomever you choose. And if you don’t have a regular will in place, there are a few tips for that as well.

4. Testing the Impact of Your Social Media Posting on Search Engine Results

You’ve heard of SEO, but what do you know about Social Search? In the past two years , the major search engines have made social media activity a factor in search rankings. Now, it’s up to you and your team to decide how to get the greatest impact for your brand. Keredy Stott offers up several ways to test your Social Search impact and use this data to improve future campaigns.

5. Is Pinterest right for your social media campaign?

As the audience on Pinterest swells, you may be pondering the age old social media question. “Do I need to be there?”. The answer, according to this article is, maybe. You’ll have to evaluate your own audience, industry and other factors then consider how the audience on Pinterest matches up. With this information on hand, you can finally make that decision.

We’d love the opportunity to serve you with your social media content management. Having a virtual team handle the task of scheduling your regular updates is invaluable, especially during the summer.
Please visit Social Media Services.
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