Repurposing Digital Media

If you’ve been stressing to come up with new content each week, use these five steps to repurpose what you already have.  There is so much you can get done with just one recording that may be sitting on your computer. It will save you a lot of time when you can record an audio or video once and use it at least five different ways.  This will help those who struggle with writing as well as those who want to get their eBook or eCourse out there.

We create content every single week.  There’s content for social media. There’s content for blog posts. You are creating content for images, and if you have a podcast or thinking about a podcast, there’s content for the podcast.

When we repurpose digital media (audio and videos), it helps eliminate that weekly search for content.  

It’s going to cut down on time tremendously when you use these 5 steps to repurpose your content.  If you have recorded content sitting in a file on your computer right now, then you can stop stressing out over content creation and focus on the material you already have.  Your content is a gold mine just waiting for you.

Let’s talk about the 5 ways to repurpose content. There’s a bunch more, but we’re going to narrow it down to five for the purpose of this article.

  1. Video to Audio – You can repurpose your video by turning it into an audio.

If you currently utilize a webinar system such as Zoom, once the recording has processed, you get the MP4 and MP3 files. However, if you recorded a video on your phone and do not have the MP3 file, you can convert the video file into an audio. Here are a few examples of what your audio could be used for:

  • podcast episode or serie
  • free giveaway to build an email list
  • sound board on Pinterest
  1. Audio to Video –  You can repurpose your audio by turning it into a video.

If you’re uncomfortable doing video, this is a great option where you do not have to be on camera. Create a PowerPoint or Canva presentation and add your audio file creating a video.

You can even use one image and add sound waves creating an audiogram. Perfect for promoting a podcast episode or recent audio recording.

It could also be used for:

  • free giveaway to build an email list
  • daily vlog or blog post
  • social media post including YouTube
  • website pages such as Landing, Home, or About page
  1. Transcription – transcription is actually one of my favorites because you always need your words.

Even if you are doing a video blog or video log, you upload your video, you’re going to want to have some words there because Google doesn’t watch videos. Google needs words to read.

By having a transcription or a summary of the video you’re able to:

  • feed Google the words it needs
  • give your website visitors an idea of what the video is about
  • helps those who are unable to hear an opportunity to absorb your content as well

Your one time recorded 20 minutes audio, which is at least five pages transcribed can turn into:

  • blog posts
  • a report
  • an eBook
  • a Kindle book
  • social media post
  1. Graphics – Every time you present you have key points or things that come out as ‘aha moments’ for those who are listening, and those would be great to pull out and create graphics.

Those graphics can turn into:

  • Social media post
  • Infographics
  • Video

You can even use them within an eBook, PowerPoint, SlideShare, and more!

  1. Course – you can turn your audio or video recordings into a course.

Have your recording broken up into shorter recordings so it’s easy for your students to digest in shorter bites. Create action steps, worksheets, and exercises to support your course based on the information in your recordings.

These are a few ways to repurpose your digital media. Start saving time now in your content creation. Record once and use at least five different ways.

If you’re currently sitting on digital media and would like to know how to dive into repurposing your digital media and start being more consistent online, let’s discuss it further.

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