I was slow to get into the Facebook and Twitter game personally because well, I didn’t have a whole lot going on. And did people really want to know my favorite books, tv shows, or that I was on my way to the gym? I’ve since learned differently.

Years ago I presented in home art shows. During that time I learned it took at least 8 times for someone to see my door hanger, flyer, or voice mail message before responding. Social media allows you to do this very easily without feeling like a pest. You can present yourself, your product, and your business again and again.

Social Media:

  • Allows your following to get to know not only your business, but you as a person
  • Gives you more opportunity to establish a relationships
  • Gives you an opportunity to present your offerings again and again

The people followed most are:

  • Engaging
  • Warm
  • Personable
  • Provide valuable content
  • Communicate several times daily

Check your social media strategies:

Are you offering a good balance between sales promotions, business content, and personal content?

Do the characteristics listed about describe your approach?

If not, consider reinventing your strategy and get the most out of social media.